Purdy and Figg is a premium, eco-friendly cleaning brand that manufactures natural, concentrated cleaning refills scented with pure essential oils designed to eliminate single-use plastics and toxic household chemicals. Founded in the United Kingdom in 2020 by Purdy Rubin and Charlotte Figg, the brand gained widespread market traction through its signature “Counter Clean” starter kits, which pair reusable glass “Bottles for Life” with concentrated plant-based formulas that consumers dilute with tap water at home. This extensive, definitive review covers everything you need to know about Purdy and Figg, evaluating its ingredients, product range, environmental impact, cost-efficiency, subscription models, and practical application to help you determine if this luxury sustainable cleaning system fits your modern home lifestyle.
Brand History and Foundational Origins
Purdy and Figg was established in Chesham, United Kingdom, by long-time friends Purdy Rubin, an NHS nurse and horticulturist, and Charlotte Figg, an interior designer. Before launching the commercial brand, the duo operated localized workshops teaching consumers how to formulate bespoke, chemical-free cleaning solutions utilizing natural ingredients like vinegar, baking soda, and essential oils. When the global pandemic interrupted their in-person workshops in early 2020, they rapidly shifted operations to produce an all-natural, moisturizing hand sanitizer to meet critical market demand without sacrificing their eco-friendly ethos.
By late 2020, the brand secured a seed investment round of approximately £500,000 ($668,000) to scale its operations and transition into its primary long-term objective: disrupting the traditional household cleaning category. In Spring 2021, under the corporate leadership of CEO Jack Rubin, the company launched its breakthrough product, Counter Clean, engineered to transform mundane household chores into a therapeutic, multi-sensory experience. Today, the direct-to-consumer (DTC) digital powerhouse employs dozens of staff members and operates a highly successful, flexible subscription ecosystem that ships concentrated refills to hundreds of thousands of households across the region.
The Philosophy of Scent Design
Traditional mass-market cleaning agents rely heavily on synthetic perfumes, petroleum-derived fragrance enhancers, and aggressive chemical maskers that emit volatile organic compounds (VOCs) into indoor living spaces. Purdy and Figg completely fundamentally alters this dynamic by approaching home cleaning from a premium perfumery standpoint, using exclusively natural botanical extracts and steam-distilled pure essential oils. The founders recognized that scent is directly tied to human emotion and memory, aiming to replace the sharp, synthetic sting of conventional bleach and ammonia with grounding, sophisticated aromatherapy profiles.
The brand’s core fragrance portfolio features expertly balanced combinations such as Peppermint & Eucalyptus, Sea Fennel & Salt, Citrus, Patchouli & Cedarwood, and Lemon & Marjoram. Additionally, the brand curates limited-edition seasonal scents every 90 days, drawing sensory inspiration from spring floral blossoms, crisp autumn woods, or warming winter spices to mirror the changing macro environment. By treating home maintenance as a restorative wellness practice rather than an exhausting, toxic chore, the brand’s scent architecture elevates the mood of the living environment long after the physical wiping is finished.
Ingredients and Science Breakdown
The baseline formulation strategy behind Purdy and Figg centers on using non-toxic, plant-based surfactants derived from sustainable agricultural crops like coconuts and corn. Unlike traditional chemical formulas containing sulfates, parabens, phthalates, phosphates, or chlorine, these concentrates break down grease and surface grime using mild, biodegradable alternatives that pose no systemic threat to indoor air quality or aquatic ecosystems. These botanical surfactants effectively lower the surface tension of water, allowing the mixture to trap, encapsulate, and lift complex organic stains, kitchen grease, and bathroom residue seamlessly.
Independent testing highlights that while the formulas remain incredibly gentle on human skin and respiratory pathways, their cleaning efficacy matches or exceeds standard commercial spray cleaners on everyday messes. The lack of synthetic stabilizers means the concentrated solutions arrive packaged in compact, recyclable aluminum ampoules or glass vials, requiring the end-user to provide the primary volume component: standard household tap water. This deliberate formulation methodology avoids shipping heavy, pre-diluted liquid volumes worldwide, drastically shrinking the product’s upstream transportation carbon footprint.
The Counter Clean Starter Kit
The introductory gateway to the brand is the universally popular Counter Clean Starter Kit, which includes a heavy-duty, shatter-resistant 300ml glass “Bottle for Life” wrapped in a protective, anti-slip silicone base sleeve. The starter package also contains a premium, high-density microfiber cloth optimized for lint-free wiping and three distinct 20ml concentrated fragrance refills packaged in fully recyclable aluminum ampoules. Users simply empty one concentrated refill into the empty glass bottle, fill the remaining volume up to the shoulder with ordinary lukewarm tap water, attach the heavy-duty trigger spray nozzle, and shake gently to activate.
Starter Kit Inclusions Table
| Component | Material Composition | Primary Functional Role | Sustainable Edge |
| Bottle for Life | High-durability borosilicate glass | Main reusable mixing and spray vessel | Eliminates endless single-use plastic bottles |
| Silicone Base Boot | Food-grade flexible silicone | Shock absorption and countertop scratch prevention | Removable, washable, and completely endlessly durable |
| Refill Ampoules | 100% recyclable lightweight aluminum | Houses the active botanical cleaning concentrate | Ultralight shipping profile cuts transport emissions |
| Microfiber Cloth | High-density split microfiber weave | Deep physical particulate lifting and surface polishing | Machine washable over 300 times before replacement |
The Refill and Subscription Model
Purdy and Figg operates fundamentally on a direct-to-consumer digital subscription platform engineered to automate home care tracking and eliminate last-minute grocery runs for toxic plastic sprays. Subscribers choose their delivery frequency, typically opting for a fresh box of concentrated refills dispatched straight to their doorsteps every 30, 60, or 90 days depending on household size and cleaning frequency. This direct subscription loop guarantees customers a stable 15% to 30% discount relative to one-off, a la carte retail purchasing, while providing total flexibility to pause, modify, or cancel shipments instantly via an online user portal.
By switching entirely to a concentrated delivery framework, the brand successfully bypasses the structural environmental inefficiencies of traditional retail distribution channels, which routinely ship 90% water weight enclosed in un-recyclable plastics. The replacement refill boxes are deliberately designed with ultra-slim, letterbox-friendly cardboard packaging, ensuring seamless residential delivery without requiring homeowners to sign for packages or visit post offices. This predictable fulfillment infrastructure enables the company to forecast raw material sourcing with incredible precision, significantly minimizing overproduction and warehouse waste throughout their global supply chain.
Multi-Surface Versatility and Applications
One of the greatest functional advantages of the core Counter Clean formula is its safe, reliable application across a massive variety of hard, non-porous household surfaces without leaving cloudy residue or streaks. Because the formula lacks corrosive acids, abrasive scrubbing agents, or harsh alkaline bases, it serves seamlessly as an all-in-one residential cleaning solution for almost every room in the house. Homeowners can confidently apply the diluted spray to sealed stone surfaces, modern synthetics, delicate metals, and premium wood grain finishes without fear of chemical etching or discoloration.
Approved Surfaces Guide
Polished Granite and Quartz: Safely cuts through oils without degrading structural stone sealants.
Natural Marble Surfaces: Acid-free formulation ensures zero risk of chemical etching or surface dulling.
Stainless Steel Appliances: Lifts fingerprint smudges and cooking splatters cleanly without leaving rainbow streaks.
Solid Wood Countertops: Cleans wood safely when wiped dry, leaving a light, protective, non-greasy botanical finish.
Glazed Ceramic Tiling: Easily dissolves water spots and fresh soap scum build-up on backsplash walls.
Laminate and Acrylic Finishes: Cleans synthetic modern cabinetry thoroughly without scratching or degrading plastics.
Bathroom Bliss Product Analysis
Expanding beyond the central kitchen countertop, the brand engineered a specialized range named Bathroom Bliss, formulated with a heavier concentrations of plant-based grime-strippers to handle specialized bathroom issues. Scented with an invigorating, spa-like blend of Lime & Lemongrass, this formula targets the tough soap scum, hard water mineral deposits, and high-humidity residues that accumulate on shower screens and porcelain basins. The Bathroom Bliss solution retains the brand’s strict chemical-free standards, avoiding the lung-irritating chemical fuming common to traditional commercial bathroom de-scalers and grout cleaners.
When sprayed onto bathroom surfaces, the botanical formula works diligently to break the ionic bonds holding mineral lime scale and oily skin residues to smooth tile and glass. Regular application leaves a micro-thin, water-repellent botanical barrier on glass shower enclosures, causing water to bead and slide off effortlessly, which dramatically slows down future limescale accumulation. This eliminates the need for aggressive, bone-deep scrubbing sessions, allowing users to keep their bathrooms sparkling using only light, frequent wipes accompanied by a burst of citrus aromatherapy.
Oh! De Loo Deodorizing Drops
Recognizing that olfactory comfort is central to the overall home wellness experience, Purdy and Figg introduced a unique toilet odor management innovation called Oh! De Loo Deodorizing Drops. Packaged in elegant 90ml amber glass bottles with integrated precision pipette droppers, these concentrated formulas are offered in signature scents like Basil & Spearmint and Lime & Lemongrass. Rather than spraying aerosol chemicals maskers blindly into the air after using the bathroom, users simply post-flush deposit a few concentrated botanical drops directly into the toilet basin water.
The essential oil drops spread instantly across the standing water’s surface, creating a microscopic, ultra-fragrant oil barrier that effectively seals and traps unwanted biological odors underneath the surface. Simultaneously, the moving water column releases a pure, intense burst of botanical aromatherapy that neutralizes airborne molecules without utilizing synthetic aerosol propellants or ozone-depleting gases. This highly targeted approach to bathroom freshness treats toilet maintenance with the structural sophistication of luxury personal fragrance, making it a favorite addition for guest bathrooms and design-focused homes.
Environmental Impact and Sustainability Metrics
The foundational architecture of Purdy and Figg is built entirely around environmental mitigation, targeting the massive crisis of single-use plastic pollution and carbon-heavy shipping models. Traditional consumer goods companies manufacture ready-to-use cleaning sprays that consist of roughly 90% water and 10% active chemicals, packaged inside rigid plastic containers that ultimately end up in landfills. By eliminating the water component entirely at the factory level and supplying hyper-concentrated formulas instead, Purdy and Figg slashes total packaging volume and global transport weights by more than 85%.
Furthermore, the brand’s strict reliance on rapidly biodegradable, non-ionic surfactants ensures that the graywater exiting residential drains places no toxic burden on municipal water filtration plants or vulnerable marine ecosystems. The elimination of synthetic volatile organic compounds protects indoor air quality, which is vital given that modern homes are heavily insulated and trap chemical vapors for extended periods. From sourcing FSC-certified cardboard boxes to optimizing circular supply lines, the brand establishes a genuinely sustainable blueprint for the modern consumer packaged goods industry.
Cost-Benefit Analysis and Economics
While the upfront acquisition cost of a premium Purdy and Figg starter kit sits higher than buying a cheap, disposable plastic spray bottle at a local supermarket, the long-term economics tell a very different story. When analyzing the cost per milliliter of active cleaning solution over a twelve-month horizon, the concentrated refill subscription model proves surprisingly competitive with mainstream chemical products. Once a household owns the durable glass Bottle for Life, purchasing individual concentrated aluminum ampoules significantly lowers the recurring transactional cost per fluid ounce.
Long-Term Household Financial Comparison
| Cost Metric Evaluated | Mass-Market Chemical Sprays | Purdy and Figg Subscription System |
| Initial Upfront Buy-In | Very Low ($3.50 – $5.00 per bottle) | Moderate ($25.00 – $30.00 for Starter Kit) |
| Packaging Lifespan | Single-use plastic (discarded after 30 days) | Multi-year durable glass and silicone bottle |
| Recurring Refill Price | Full retail price paid every single time | Discovered 15% to 30% savings via automated refills |
| Value Paid for Water | High (Paying to ship heavy municipal water) | Zero (User utilizes their own free home tap water) |
| Overall Hidden Waste Costs | Elevated landfill impact and chemical residue | Virtually zero landfill waste and total circular reuse |
Comparing Purdy & Figg to Market Competitors
The eco-friendly cleaning market has expanded rapidly, with Purdy and Figg competing directly alongside major sustainable brands like Method, Ecover, Splosh, and Neat. While brands like Method and Ecover democratized green cleaning in mass supermarkets, they still primarily ship pre-diluted formulas in single-use or partially recycled plastic bottles, which fails to solve the shipping weight and packaging volume problem. Competitors like Neat and Splosh do offer concentrated refills, but they often lean toward utilitarian, synthetic-blend fragrances and minimalist designs tailored for mass value rather than an upscale experience.
Purdy and Figg separates itself from the sustainable crowd by claiming the premium luxury aromatherapy niche within the home care market. Their unique value proposition blends high-performance botanical science with a genuinely luxurious sensory experience, mirroring the branding, aesthetics, and ingredient integrity typically reserved for high-end skincare or boutique wellness brands. For consumers who prioritize interior design aesthetics, non-toxic living, and genuine wellness-driven aromatherapy, Purdy and Figg delivers an elevated experience that utilitarian green brands simply cannot match.
Practical Information and Customer Experience
To transition your home completely to the Purdy and Figg ecosystem, it helps to understand their everyday logistics, ordering frameworks, pricing structures, and shipping operations.
Ordering and Digital Access
The full collection of starter kits, individual bottles, and essential oil refills is available primarily through their digital direct-to-consumer store at [www.purdyandfigg.com](https://www.purdyandfigg.com). The platform features an intuitive, mobile-optimized customer portal where users can easily adjust subscription delivery dates, swap fragrance profiles, or adjust product quantities with a single click.
Pricing and Ongoing Costs
Starter Kits: Typically range from £25.00 to £35.00 depending on promotional offers and the specific mix of refills included.
Subscription Boxes: Refill packs generally cost between £12.00 and £18.00 per shipment, delivering significant savings compared to buying individual packs.
One-Off Retail Purchases: Available at a slightly higher standalone price point for shoppers who prefer to avoid automated deliveries.
Shipping and Residential Delivery
The brand provides fast residential shipping across the United Kingdom, utilizing lightweight, ultra-slim cardboard packaging designed to fit easily through standard household mail slots. Orders are processed rapidly at their central facility, with standard delivery arriving at residential doors within 3 to 5 business days from the initial digital order confirmation.
Customer Support and Satisfaction Guarantee
Purdy and Figg provides responsive customer service through structured email channels, digital contact forms, and automated live chat support to assist with subscription adjustments or mixing questions. They back their product line with a straightforward satisfaction window, letting new users try the system risk-free to experience the natural scent profiles and surface cleaning power firsthand.
FAQs
How do you mix the concentrated cleaning refills?
To mix a fresh batch of cleaning solution, simply open one 20ml aluminum concentrate ampoule and pour the entire contents directly into your clean, empty glass Bottle for Life. Next, top up the bottle with standard, lukewarm household tap water up to the curved shoulder line, leaving a small gap of air at the top. Securely screw on the heavy-duty trigger spray nozzle and shake the bottle gently for five seconds to ensure the concentrated botanical surfactants fully emulsify with the water.
Can I use Counter Clean on delicate natural marble?
Yes, the Counter Clean formula is entirely safe for use on natural marble, quartz, granite, and other delicate stone surfaces because it is completely acid-free and pH-neutral. Traditional all-purpose cleaners often contain vinegar, citric acid, or harsh alkalis that chemically etch stone surfaces over time, leaving cloudy, permanent white marks. Purdy and Figg relies on mild, plant-derived non-ionic surfactants that lift grease and grime without reacting chemically with stone minerals, preserving your stone’s natural polish and seal.
How long does a single mixed bottle of solution last?
A fully mixed 300ml bottle of Counter Clean typically lasts an average household between 3 to 4 weeks of regular, daily cleaning across kitchen counters, dining tables, and living room surfaces. Because the formulation contains completely natural botanical ingredients and zero synthetic chemical stabilizers, it is best used within 6 months of mixing to ensure maximum fragrance freshness and surfactant performance. The unmixed, sealed aluminum concentrate ampoules have a shelf life of over a year when stored in a cool, dark kitchen cupboard.
Are Purdy and Figg cleaning products safe around pets?
Yes, all Purdy and Figg products are formulated with pet safety as a primary design priority, utilizing non-toxic, plant-based ingredients that contain no harsh bleach, ammonia, or formaldehyde. Once sprayed onto a countertop or floor surface and wiped clean, the solution leaves no harmful, toxic chemical residues that could transfer to your pet’s paws or tongue. However, because the concentrates contain pure, natural essential oils, you should always store the un-diluted ampoules securely out of reach of pets, and allow freshly cleaned surfaces to dry completely before letting animals walk on them.
What should I do if my spray trigger nozzle stops working?
If your trigger spray nozzle stops drawing liquid or loses its fine misting pattern, it is usually caused by a simple air lock or a minor build-up of essential oil residue inside the internal valve mechanism. To fix this, unscrew the nozzle, submerge the plastic draw tube in a bowl of warm, clean tap water, and pump the trigger vigorously 10 to 15 times to flush out the internal channels. If the spray mechanism remains faulty or suffers structural damage, you can reach out to their customer support team to request a free functional replacement nozzle under their long-term hardware warranty.
Do these natural formulas actually kill harmful household bacteria?
The core Counter Clean product line is designed as a highly effective surface cleaner engineered to physically lift, encapsulate, and remove dirt, oils, grease, and microscopic bacteria from household surfaces. While it contains natural essential oils like eucalyptus and peppermint—which possess natural, inherent antimicrobial properties—it is not classified as a heavy-duty industrial disinfectant or a chemical biocide. For general daily household maintenance, physically lifting away grime with plant-based surfactants and a high-quality microfiber cloth provides an incredibly clean, hygienic, and safe environment without breeding chemical-resistant superbugs.
Can I cancel or pause my subscription whenever I want?
Yes, the subscription platform is designed with zero lock-in contracts or hidden cancellation fees, giving you total control over your recurring orders through a personalized online customer dashboard. Users can easily log into their account at any time to delay an upcoming shipment by a few weeks, change their delivery frequency from 30 to 90 days, or swap their next scent box to try something new. If you wish to stop deliveries completely, you can cancel your subscription instantly with a single click inside the account management panel, provided the request is made before your next scheduled billing date.
Why does the brand choose to use non-ionic surfactants?
The brand uses non-ionic surfactants because they carry no electrical charge, making them exceptionally stable, incredibly gentle on skin, and highly effective at cutting through tough, oily kitchen grease. These plant-derived cleaning agents work by lowering the surface tension of water, allowing it to penetrate deep into grime and lift dirt away from surfaces without leaving behind a streaky, sticky chemical film. Additionally, non-ionic surfactants are highly biodegradable, breaking down rapidly and safely when washed down the drain, which prevents them from building up in local rivers, lakes, or aquatic ecosystems.
Are the aluminum concentrate refills entirely recyclable?
Yes, the small, lightweight concentrate ampoules are made from 100% high-grade aluminum, which is one of the most widely recycled and infinitely circular packaging materials available. Once you empty a concentrate refill into your glass bottle, give the small aluminum ampoule a quick rinse with water and toss it directly into your standard household curbside recycling bin. Because aluminum can be melted down and repurposed endlessly without losing its structural integrity, switching to these refills keeps thousands of rigid plastic cleaning bottles out of landfills and oceans.
Where are Purdy and Figg products manufactured?
All Purdy and Figg cleaning concentrates, custom fragrance blends, and essential oil formulations are developed and manufactured locally within the United Kingdom. By keeping their supply chain and manufacturing facilities local, the company maintains incredibly tight quality control over ingredient purity, while significantly minimizing the carbon emissions associated with long-distance international shipping. Their centralized production model allows them to respond dynamically to consumer demand, bottle fresh seasonal batches every 90 days, and support local green manufacturing practices.
Read More on Manchesterindependent