Frank & co. is Southeast Asia’s leading luxury jewellery brand, established in 1996 as a pioneer in high-quality natural diamond craftsmanship. Renowned as the “Residence of F Colour and VVS Clarity,” the brand is famous for its signature Frank Fire™ diamonds, which undergo a rigorous 12-point rarity check and hold Triple Excellent GIA certifications. As of March 2026, Frank & co. operates over 50 stores across Indonesia, offering a diverse range of engagement rings, wedding bands, and lifestyle collections like Frank Gold and the iconic Frank Deer. Whether you are seeking a timeless solitaire starting around IDR 7,500,000 or high-jewellery masterpieces created in collaboration with designers like Monica Ivena, Frank & co. remains a benchmark for elegance and ethical sourcing. This guide provides an in-depth look at current 2026 collections, pricing structures, membership benefits through the CMK Club, and practical advice for selecting the perfect piece of wearable art.
Heritage and Brand Evolution
Frank & co. was founded with the vision of placing Indonesia on the global luxury map. Since its inception in 1996 under the Central Mega Kencana (CMK) umbrella, it has transformed from a single boutique in Jakarta into the region’s most trusted diamond authority. The brand is visually defined by its signature maroon color, symbolizing sophistication, and the deer logo, which represents grace and freedom.
In 2025 and 2026, the brand shifted its narrative toward “Natural Diamonds: Born From the Earth,” emphasizing the billion-year journey of every stone. This campaign, supported by ambassadors like Maudy Ayunda and Maxime Bouttier, highlights the brand’s commitment to both timeless beauty and eco-friendly practices, including the use of recycled gold in select collections.
Signature Frank Fire™ Diamonds
The Frank Fire™ collection is the crown jewel of Frank & co.’s diamond offerings. Unlike standard diamonds, a Frank Fire™ stone must meet the “12 Degrees of Rarity,” a set of internal standards that exceed the basic 4Cs (Cut, Colour, Clarity, and Carat). These diamonds are celebrated for their exceptional brilliance and light performance.
Every Frank Fire™ diamond is GIA certified and carries a “Triple Excellent” rating for cut, symmetry, and polish. This meticulous selection process ensures that only the top 1% of diamonds qualify for the collection. In 2026, these stones are predominantly used in the “Armonia” and “Alegria” solitaire series, which remain top choices for engagement proposals.
2026 Wedding and Engagement Collections
For couples planning their 2026 nuptials, Frank & co. offers a tiered pricing model that accommodates both “first-time” buyers and high-end collectors. The brand’s wedding rings often feature “Comfort Fit” technology, ensuring the bands are wearable for a lifetime.
Engagement Ring Pricing
As of early 2026, entry-level engagement rings like the Alegria or Benita models (0.1ct to 0.2ct) start at approximately IDR 7,500,000. Mid-range options featuring larger Frank Fire stones, such as the Leona or Alexa rings, typically range from IDR 25,000,000 to IDR 55,000,000. High-jewellery pieces or anniversary rings can exceed IDR 125,000,000 depending on the carat weight and rarity.
The Love Poetry Collaboration
The Love Poetry Luxury Collection, a 2026 highlight created with designer Monica Ivena, introduces a romantic, narrative-driven aesthetic. These pieces incorporate “hidden” details and poetic engravings, catering to the growing trend of personalized and meaningful bridal jewellery. Prices for this exclusive collection are available upon request but generally start at a premium compared to the Timeless collection.
Lifestyle and Fashion: Frank Gold
The Frank Gold collection was launched to appeal to a modern, younger demographic that values bold, geometric designs and the intrinsic value of gold. Unlike the diamond-heavy core lines, Frank Gold focuses on 18K yellow and rose gold with high-polish finishes and Italian design influences.
Key items in 2026 include the Sorento and Geometric Hexa rings, which often feature black enamel accents for a contemporary look. These pieces are priced accessibly, typically starting around IDR 4,500,000 to IDR 10,000,000, making them popular for self-gifting or “push presents.”
Practical Information and Shopping Guide
Planning a visit to a Frank & co. boutique in 2026 requires minimal effort due to their wide presence in major shopping hubs.
Store Locations: Major outlets include Plaza Indonesia, Senayan City, and AEON Mall (BSD, Cakung, and Sentul). There are currently 52 stores across 19 cities.
Opening Hours: Typically 10:00 AM to 10:00 PM, following the mall’s operating hours. Private consultations can be booked in advance via their website.
Membership (CMK Club): Customers are encouraged to join the CMK Club to earn points, receive birthday vouchers, and gain early access to seasonal sales.
Jewellery Care: Every purchase includes a lifetime cleaning service. It is recommended to bring your pieces in every 6 months for a professional inspection of the prongs and settings.
Customization: Frank & co. offers engraving services for most rings. Bespoke design services are available at “High Jewellery” flagship stores.
FAQs
What is the cheapest ring at Frank & co.?
In 2026, entry-level rings from the Frank Gold or Frank Deer collections start at approximately IDR 4,500,000. Simple diamond solitaires in the Timeless collection start around IDR 7,500,000.
Is Frank & co. a luxury brand?
Yes, it is considered the premier luxury diamond retailer in Indonesia and Southeast Asia, known for high standards of quality and ethical sourcing.
Where is the Frank & co. flagship store?
The most prominent stores are located in Plaza Indonesia and Senayan City in Jakarta, which often carry the exclusive High Jewellery and collaboration pieces.
Does Frank & co. sell lab-grown diamonds?
No, Frank & co. specializes exclusively in natural diamonds “born from the earth,” focusing on the rarity and heritage of earth-mined stones.
How do I check if my Frank & co. diamond is real?
Every diamond purchase comes with an official certificate from the GIA (Gemological Institute of America) and a Frank & co. authenticity card.
Can I trade in my old Frank & co. jewellery?
Yes, the brand often offers a trade-in or “buy-back” program for existing customers, though terms depend on the condition and current gold/diamond market rates.
What is the CMK Club?
The CMK Club is the loyalty program for the Central Mega Kencana group (covering Frank & co., Mondial, and Miss Mondial), providing rewards and exclusive event invites.
How long does it take to resize a ring?
Standard resizing typically takes 7 to 14 working days, depending on the complexity of the band and current workshop queue.
Who is the current brand ambassador for Frank & co.?
As of early 2026, the primary ambassadors are Maudy Ayunda and Maxime Bouttier.
Do they offer a warranty on their jewellery?
Frank & co. provides a lifetime guarantee for cleaning and basic maintenance, though physical damage from wear and tear is usually handled on a case-by-case basis.
2026 Trends: The Move Toward “Designed” Bridal
According to recent industry data, 2026 marks a shift away from “whisper-thin” bands toward more sculptural gold forms and substantial profiles. Frank & co. has adapted by introducing thicker bands in their Frank Fire line and experimenting with “East-West” stone placements. This reflects a broader consumer desire for jewellery that feels like an architectural statement rather than a delicate ornament.
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